About us
Cara Jewellers: A Legacy of Luxury Jewelry Since 2005
The Story of Cara Jewellers
At Cara Jewellers, every diamond tells a story — a story of passion, precision, and perfection. Established in the heart of Dubai’s Gold and Diamond Park in 2005, Cara has become a global destination for bespoke diamond and gemstone Jewellery, known for its exceptional quality, personalized service, and unwavering commitment to perfection.
With a vision rooted in exquisite artistry and a promise of luxury that lasts a lifetime, Cara Jewellers transforms rare gemstones and conflict-free diamonds into timeless creations that celebrate the moments that matter most.
Our Craftmanship: Precision, Passion, Perfection
Every piece at Cara Jewellers is a fusion of heritage and innovation. From the initial sketch to the final polish, our master artisans bring decades of expertise, using state-of-the-art technology to enhance traditional techniques. Whether it’s a custom engagement ring, a statement necklace, or a signature bracelet, we tailor each design to reflect your unique story.
With an eye for detail and a passion for perfection, our collections embody refinement, elegance, and distinction, offering you Jewellery that transcends trends.
Curated Luxury: Diamonds & Gemstones
Our extensive range of certified diamonds, vibrant gemstones, and handpicked solitaires are ethically sourced and meticulously graded, ensuring only the finest quality. Whether you desire the brilliance of a round-cut diamond, the enchantment of an emerald, or the radiance of a ruby, Cara Jewellers offers an exclusive selection to satisfy the most discerning tastes.
Founders' Legacy: Kiran Pethani & Anil Pethani
Behind every masterpiece lies a vision. At Cara Jewellers, the magic begins with Kiran Pethani and Anil Pethani, two pioneers whose relentless passion and expertise have shaped the brand’s legacy. With over three decades of experience in the jewelry world, the Pethani brothers have infused Cara with a spirit of authenticity, trust, and innovation. Their hands-on approach ensures every creation reflects not just luxury, but meaning, connection, and individuality. They have nurtured Cara into a brand that transcends ornamentation and becomes a reflection of personal stories and timeless elegance.
Our Mission
To craft extraordinary Jewellery that inspires and empowers. We are committed to creating timeless designs that celebrate individuality, evoke emotions, and showcase the pinnacle of craftsmanship.
Our Vision
To be the world’s most admired Jeweller, setting benchmarks for innovation, sustainability, and artistry while upholding our values of integrity, trust, and impeccable service.
Global Footprint: From Dubai to the World
Cara Jewellers has grown from a boutique in Dubai to an internationally recognized luxury brand with iconic showrooms across the UAE, UK, and Hong Kong. Each location reflects our core values of trust, transparency, and timeless beauty, welcoming clients into an immersive world of bespoke brilliance.
Our Heritage: A Legacy of Excellence
Since 2005, Cara Jewellers has been synonymous with innovation, quality, and impeccable craftsmanship. With a focus on diamonds and gemstones, we are driven by a vision to design and create the finest Jewellery that speaks to the hearts of collectors, connoisseurs, and lovers of luxury.
Our story is marked by milestones that showcase our growth and commitment to quality.
2005 - The Foundation: Cara Jewellers FZCO and Cara’s Head Office
Flagship Store Opening: The inception of Cara Jewellers FZCO at GDP, Dubai, marked the beginning of an extraordinary journey. With a focus on providing the highest quality of diamonds and gemstones, we established ourselves as a trusted name in the UAE’s luxury Jewellery market.
Head Office: Alongside our flagship store, Cara Jewellers Head Office was established within the Gold & Diamond Park, solidifying our commitment to operational excellence, ethical sourcing, and customer-centric values.
2006-2007 - Expansion into New Horizons: Cara’s First Manufacturing Unit and Clara Jewellers FZCO
Cara’s Manufacturing Unit: By 2006, we expanded our operations with the establishment of Cara’s First Manufacturing Unit in GDP, Dubai, where our skilled artisans began creating our signature designs.
Clara Jewellers FZCO: In 2007, we introduced Clara Jewellers FZCO, offering an exclusive range of elegant jewellery pieces that reflected our evolving taste and commitment to craftsmanship. Clara served as a luxury brand extension, further elevating the Cara Jewellers legacy.
2008 – 2010 - Strengthening Our Presence: Cara New Store and Calash Jewellers
New Cara Store: The year 2008 witnessed the opening of Cara New at GDP, Dubai, a significant step in our journey to refine our offerings and increase our presence in the Middle Eastern market.
Calash Jewellers FZCO: By 2010, Calash Jewellers FZCO was launched to cater to a new generation of customers, offering a fresh perspective on fine Jewellery design that would appeal to both modern tastes and traditional sensibilities.
2012-2014 - Expanding into Exclusive Collections: Cara Exclusive and Cara’s Second Manufacturing Unit
Cara Exclusive FZCO: Our brand reached new heights with the launch of Cara Exclusive FZCO in 2012, introducing an exclusive range of Jewellery designed to captivate discerning customers. This expansion strengthened our position as a leader in the luxury Jewellery sector.
Cara’s Second Manufacturing Unit: In 2014, we further expanded our capabilities with the establishment of Cara’s Second Manufacturing Unit, enabling us to enhance production quality and keep up with increasing demand. This unit features a fully equipped design studio with advanced CAD/CAM technology, enabling precise modelling and prototyping. The facility also includes dedicated sections for gem setting, hand engraving, casting, and quality assurance, ensuring every piece meets Cara’s high standards of excellence.
2015-2017 - Global Growth: Gulf Stargems, Silva Cara, and Cara Zabeel
Gulf Stargems FZCO: In 2015, Gulf Stargems FZCO became a significant part of our portfolio, allowing us to expand into the international market and cater to a broader clientele.
Silva Cara FZCO: The launch of Silva Cara FZCO in 2016 further reinforced our commitment to diversity in design, offering pieces with a unique blend of classic and contemporary appeal.
Cara Zabeel: By 2017, Cara Zabeel in Zabeel Saray, Dubai, symbolized the ultimate luxury, as we ventured into creating exclusive, bespoke collections for elite customers. The store is renowned for its luxurious setting and a bespoke consultation lounge.
2018 - International Expansion: Rox Jewellery, Cara Hongkong
Rox Jewellery FZCO: 2018 marked a milestone year as we launched Rox Jewellery FZCO, a new venture that brought forward an exciting range of fine Jewellery. Rox Jewellery brought a fresh perspective to Cara’s portfolio, introducing vibrant and contemporary collections that appeal to a younger audience.
Cara Hongkong LTD: We also expanded globally with Cara Hongkong LTD, marking our presence in the international market and strengthening our footprint beyond the Middle East.
Cara Hongkong LTD: We also expanded globally with Cara Hongkong LTD, marking our presence in the international market and strengthening our footprint beyond the Middle East.
2019-2022 - Strengthening Our Identity: Heera Jewellers and Mine Exclusive
Heera Jewellers FZCO: As we entered 2019, we expanded further with Heera Jewellers offers a dazzling array of gemstone Jewellery, combining vibrant colors with intricate craftsmanship.
Rox Jewellery FZCO (Second Store): Expanded with a second store in the Gold & Diamond Park, Dubai, furthering accessibility and variety. This store solidified Rox Jewellery’s position as a modern, trendsetting brand within the Cara family.
Mine Exclusive FZCO: In 2022, we introduced Mine Exclusive FZCO offering exquisite diamond and gold Jewellery, launched in the Gold & Diamond Park, Dubai. Mine Exclusive is celebrated for its one-of-a-kind designs and luxurious presentation.
Heera Jewellers FZCO (Second Store): Expanded with a second location focusing on gemstones, based in the Gold & Diamond Park, Dubai. This store introduced a wider range of gemstone collections, featuring rare and exotic stones.
2023 - A New Era: Cara Blue, Cara DIFC, and Cara Dubai Hills
Cara Blue: 2023 was a transformative year for Cara Jewellers. Cara Blue, launched in GDP, Dubai, specializing in lab-grown diamonds and gold Jewellery. This store exemplifies Cara’s commitment to sustainability and modern innovation, offering an array of Jewellery that combines ethical practices with exceptional craftsmanship. Customers can explore collections designed with the latest trends while supporting sustainable choices.
Cara Jewellers, DIFC: Our flagship store, Cara DIFC, opened its doors in the heart of Dubai’s prestigious DIFC, bringing luxury to a new level. This store showcase diamond and gold Jewellery in a contemporary setting designed for the urban clientele.
Cara Jewellers, Dubai Hills: Cara Jewellers LLC debuted at Dubai Hills Mall, featuring premium diamond and gold collections in an accessible and family-friendly location. This store includes an interactive design studio where clients can collaborate with artisans to create custom pieces on-site.
Cara Jewellers, UK: In 2023, Cara Jewellers UK Ltd opened its doors at the iconic Burlington Arcade in the UK, marking a significant step toward becoming a global luxury Jewellery brand. Offering natural diamonds, lab-grown diamonds, and gemstone collections tailored to European aesthetics. Situated in a historic luxury retail destination, the store reflects Cara’s heritage while embracing modern European styles
2024-2025 - Reaching New Frontiers: Four C Diamond Jewellery, Cara Abu Dhabi and Cara RAK
Four C Diamond Jewellery FZCO: The latest milestones of Cara Jewellers include the establishment of Four C Diamond Jewellery FZCO in GDP, Dubai in 2024. Four C Diamond Jewellery underscores Cara’s commitment to delivering exceptional craftsmanship and innovative designs.
Upcoming Store in Ras Al Khaimah: Cara Jewellers LLC will soon open in Al Hamra Mall, Ras Al Khaimah, introducing our signature elegance to a new audience. This store will blend Cara’s hallmark sophistication with unique collections inspired by the rich culture of Ras Al Khaimah.
Yas Island Expansion: Launching soon in Yas Island, Abu Dhabi, with a focus on bespoke collections and innovative designs. This store will cater to both residents and tourists, providing a luxurious Jewellery experience in one of the UAE’s most vibrant destinations. The Yas Island boutique will also host seasonal showcases and interactive workshops, making it a hub for Jewellery enthusiasts.
About the Founders
At the helm of Cara Jewellers are the dynamic visionaries Kiran Pethani and Anil Pethani, founders of CARA Jewellers, with an impressive legacy of over three decades in the rarefied world of luxury jewelry.
Their vertical climb to leadership, in business and in the industry, has been marked by an unwavering commitment to exceptional quality, a penchant for personalized customer service that surpasses expectations, and a keen eye for meticulous artistry that sets Cara apart in the world of exquisite pieces jewellery.
Always hands-on and actively involved with the business, customers often relate to them as part of an extended family
With a rich experience of nearly 26 years in the international jewellery industry, Mr. CM (Kiran) Pethani is the co-Founder of Cara. His quality of developing the business by providing the best customer-service and a memorable shopping experience for customers has made him achieve the immense popularity and consistent growth that the business enjoys year after year. He is energetic and enthusiastic – a people’s person with good communication-skills and a quick decision-maker.
Mr. Anilkumar Pethani, the co-Founder of Cara is an enthusiastic personality with 24 years’ experience in the global jewellery sector. His versatile and diagnostic approach towards the business coupled with his insight and penchant for hard work and perseverance drives the organization to overcome competition. Ensuring the best quality products and excellent customer-service, he has succeeded in creating a niche for the brand.
Cara Stores
Cara Jewellers: The Future of Fine Jewellery
As we continue to expand our presence across the globe, Cara Jewellers remains dedicated to offering unparalleled craftsmanship, luxurious designs, and the highest quality diamonds and gemstones. We take pride in every piece we create, knowing that it is not just a piece of jewellery, but a treasured moment in time that will be passed down through generations.
From engagement rings to custom-made diamond necklaces, Cara Jewellers remains dedicated to creating heirlooms that will last for generations. Each piece is meticulously designed to evoke emotions, celebrate milestones, and make lasting memories.